Achieving your dreams
How we helped Clamphook create a unique ed-tech brand
Clamphook is challenging the traditional exam preparation scene in
Nepal with a virtual ecosystem to learn and practice with the
highest quality learning materials. Clamphook is on a mission to
help students from every corner of Nepal to achieve their dreams.
When an opportunity for Clamphook's brand strategy and
design came, we jumped on board. We worked with Clamphook to shape
their brand's creative vision, visual identity, and voice. We
created a guidebook to align its team and external partners around
the same brand vision.
When we got to Clamphook, we saw an opportunity to strengthen the
brand's logo, visual identity, and voice— to something bold
and inspiring.
We started our work by discovering Clamphook's brand
archetype: The Magician. Magicians are masters of technology,
intellectual, and possess great power to create. For a learning
ecosystem that promises to make its students' dreams come true, the
Magician archetype was the perfect fit.
“The Esfera team understood our brand vision from day one and helped us tell an inspiring brand story with some amazing visuals and impressive content.”
Er. Bikki Chhantyal
CEO, Clamphook
Verbally Inspiring
Clamphook carries an important mission: driving excellence in its
students. With every word they speak and with every message they
convey, Clamphook inspires its students to work
relentlessly to achieve their goals.
Clamphook
motivates its students to climb the mountains in their life
without crumbling under pressure. Its voice is charismatic but not
intimidating, compelling but not overbearing.
Visually Compelling
Every visual element of a brand, from something as important as
its logo to minor details like font, delivers the mood and tone of
the brand. For a strong brand like Clamphook, it was of utmost
importance to shape the visuals of the company with bold colors,
typography, and icons.
For Clamphook, we created
minimalistic and eye-catching modern designs well beloved
by its target demographic mostly comprising of Gen-Zs.
“While designing the brand identity of Clamphook, we focused on creating a magician 🪄 that helps students achieve thier dreams and solve their problems.”
Anusandhan Pokhrel
Principal Designer, Esfera Brandings